eCommerce is escalating and the contribution of mobile towards it is humongous. Cutting off the middlemen like dealers and distributors, it has become that direct channel which offers products and services directly from vendors to end consumers. Thus, the emergence of interactive as well as a user-friendly platform like a web application and a mobile application came into existence.
Web application vs. mobile application
It is obvious that if you are running an eCommerce business, you are having an online presence and your efforts are directed to increasing your online customer base. So, how are you doing this? Are your efforts totally dedicated to a web application? If yes, it’s time to redefine them.
Looking at the current trend, people prefer mobile application as compared to the web application. The reason is simple – the former lends round the clock accessibility. The consumers feel that a mobile app offers them with multiple features including easier navigation, a great user interface, easy checkout and so on.
Apparently, the businesses have to maintain their exquisiteness in terms of the products and services that they offer, but the consumers need beyond that. With easy shopping and a great user experience, an eCommerce mobile app actually has a great potential to transform your visitors into your loyal customers. All you need is a well-crafted and a greatly organized platform along with the potent to take your business to great heights.
So, what do you think? Should you consider a mobile app for your eCommerce store?
Well, not only consumers, even you as an entrepreneur can benefit greatly with the same. Let’s find out how!
How can a mobile app promote your eCommerce store?
Loyal customer base
Although you may feel that a mobile app is a copy of your existing website, it has some significant benefits over the desktop option.
The main benefit is that the mobiles apps are highly optimized, personalized and well-designed. This really helps in the acquisition and retention of your customers. The customers find the mobile apps to be a convenient online store where they can explore and buy the products of their choice without any kind of hustle and bustle.
Let’s take a look at some of the interesting features that a mobile app provides you with:
- With a mobile app, shopping is accessible from anywhere 24/7, so the potential consumers are not bounded with the working hours or locations.
- The customers can save their preferences and previous orders in the app. So, this saves time as they can directly check out by buying the product when they need.
- Another great feature is loading time. The pages on the mobile app load much faster than that of a responsive website. Most visitors tend to leave the site if it needs more than 3 seconds to load.
- You can provide your customers with great personalized features, relevant suggestions based on previous purchases, exclusive content like limited deals and special price for app users or attractive reward system that motivates your potential customers to download your app and make a purchase.
Thus, mobile apps help big time, creating loyal customers for your business.
Brand recognition and a better conversion rate
You can build strong connections with customers through mobile apps. Integrate popular social media platforms into your application and let the customers discuss your products and services. The trend says that the users are willingly sharing links to their favourite social sites to ask for the feedback, reviews or even for sharing their customer experience.
Thus, these powerful social media tools help you in building your brand’s reputation while advertising your service and drawing the attention of potential customers.
Secondly, when you have an eCommerce business, the conversion rate is what matters the most. As per the reports of Statista, 82% of online users in the United States as of December 2017 used a mobile device for online shopping. Amongst these, 35% were purely mobile shoppers. So, if your eCommerce store is not having an app, your efforts will go in vain as all the customers will leave your store without browsing things on the conventional websites.
Improved efficiency and increased sales
There is no denial to the fact the mobile applications are more flexible and user-friendly than the web application. The correlation is quite simple – building a good eCommerce app with the right concept and functionality is surely going to attract more customers. This means more orders and consequently more revenue.
To boost your efficiency and sales, another feature that can work best for your eCommerce business is the push notification. The push notifications are very important to remind people about an ongoing sale, offer or arrival of new products. This not only creates brand awareness but also help the customers stay updated with the latest products available in the market. But, be sure to avoid the overdose of notifications while having a high retention rate.
If you have a mobile app, it becomes quite easy for you to gather and track the data. The mobile functionality also allows you to monitor the user’s interaction, giving you useful information about them. For instance, if you want to know the responsiveness of your consumers related to particular content or features or you want to get their feedback – you can easily find it by getting into detailed analytics.
Knowing the session length or the audience composition may further help you deliver improvements and updates that your customers would like to get. Not only this, but the use of mobile analytics can also help you create personalized content while developing creative market campaigns and advanced marketing strategies. This can ultimately contribute to increasing your loyal customer base.
Better SEO ranking
Another important aspect for any eCommerce store is topping the SERP (search engine results page). So, how does it happen? The modern search engines will index your website content as well as your app content in order to determine your app’s SERP position.
So, this means, if you have a mobile app which is further indexed and synced with your website, there are high chances of your eCommerce store getting a strong SEO boost. Just make sure that you do everything correctly, the way SEO works as this may even double up your SEO as well as App store rankings.
Google and Apple will further prioritize your results while indexing your eCommerce app. So, if you don’t have a mobile app, it will be like next to impossible to find your eCommerce store on the first page of the mobile search results. Whereas, contrary to this, having a mobile app can instantly increase the chance of obtaining a high score by two times! Isn’t that great and worth considering for your eCommerce store?
Let mobile app bring you closer to your business goals
There are many ways that can make your eCommerce store the most successful. But, grabbing every opportunity coming your way and making a right move will definitely turn out to be in your favour.
Well, the newest opportunity has already knocked your door. So, why to wait? Without giving a second thought, divert your efforts towards uplifting your eCommerce business by building an attractive mobile app. The results are surely going to bring you a step closer to your goals of a flourishing business.