Do you know sometimes smallest effort you make can have serious impact on your eCommerce sales? This can be something like sending a thank you card once the shopper has made a purchase at your store or simply letting them see other featured products when looking for one.
By making use of software tools you may be able to bring about big changes in your online store but, by taking care of small things you can do better too. In short, spending a very small amount of time on such things can help you make good profits. Some of such things to take care of are:
Upsell and Cross-Sell
Most of the eCommerce platform makes it a point to offer a feature to the online stores to show some related products when looking for a particular product. If the online business owner is not bothered about using such a feature to promote upsell or cross-sell, then they are losing other opportunities to make sales.
Upselling is a process where you encourage your shoppers to buy products which is similar to the ones that they are currently looking at but comes with higher margin or price. Cross-selling on the other hand is a process where you display some complementary products to the shoppers to the ones they are currently looking at.
Such kind of products for upsell or cross-sell is displayed either on the detailed product page or at checkout to help shoppers.
It is possible to know the products which can be used for upsell or cross-sell by making use of sales affinity data.
Close Out For Slow-Moving Products
It is not possible to make quick sales out of the products which just sit on the shelf and are slow moving. Such products help with no business growth. Such products should be tackled with closeout sales. You can come up with special price offers for the products on your site or simply add them to Craigslist.
To clean out your inventory can take less or more time based on the size of your business. The main idea behind such a sale is to bring in instant cash which can be used to buy new items for better selling opportunities.
For the success of a business it is important to keep up with the changing business trends.