Generally, the work of a website designer is to come up with a website for their client which is going to have the best ranking on Google. Today, this is what pretty much matters the most when it comes to being the number one eCommerce shop people are going to turn to. However, when the holiday season comes along, it also becomes crucial that the design fits the occasion perfectly, and, most importantly, drives as many conversions as possible. In other words, user experience becomes the main focus. Learn more eCommerce design trends below.
Making the website look good and follow the latest trends is something that is pretty much subjective. But, when it comes to the trends that are related to attracting attention and generating conversions, things turn a lot more objective. So, it is high time to brush up on what works and what doesn’t work for the contemporary customer base. In this article, we are going to go through some trends that should help you make the best out of the upcoming holiday season.
BE SMART ABOUT HOW YOU USE THE COLOR RED
The general case with the color red is that it creates a sense of urgency and action. This is particularly important in terms of eCommerce website design, as you want to use that effect in order to drive people to buy. It grabs people’s attention due to being a bold color that, when incorporated properly, drives the attention exactly where it is needed. Furthermore, if we take into consideration that Christmas is one of the main holidays that you’ll be looking forward to, it makes sense why red is going to be the ace up your sleeve.
The first thing that really needs to make use of this color are your CTAs. You want people to be drawn to buy from you, and feel like they have to do it right now, or your great offer might go away. Keep in mind that red is also a color of passion, which is the reason why it makes your customers’ hearts beat faster, and is the perfect solution for clearance sales. So, during the holiday season, make your website the number one place where people can get the best discounts around.
WRITE BIG HEADLINES
Now, when you nail your color red just right, you can use big headlines to stand out from the background, and drive just the attention that they need. Here, you should also focus on enticing urgency in your users, only this time you are going to do this with proper wording and typography. First, make the headline start with an enticing offer such as “25% Off These Items”, followed by a phrase that calls for urgency “Ending On Sunday”.
Typography is, as we have ascertained, crucial as well. You have to use big and bold typefaces that are easily readable and catch the eye. In 2018, serif fonts are pretty popular. So, make your choice, choose your wording (thinking about the size of particular sentences or words that you want to emphasize), and let the headlines, as well as the text, stand out from the perfect background.
MAKE USE OF WHITE SPACE
Next, to the red colored elements that are there to attract attention, you should also make use of white space (also known as negative space). This is the best solution for the pages where you present your products. The negative space basically makes the item that is in the foreground stand out. Due to it being “empty”, it directs all the focus on the item that is most important on the page.
It is also important to note that the proper use of what space in terms of how you format your text is crucial because it makes the text a lot more legible. The spaces in between paragraphs, lines, and menu items are known as Micro White Spaces.
Videos are a trend that doesn’t seem to be going anywhere any time soon. Website owners put a lot of effort into the textual content, but the fact is that video actually engages a lot more traffic, which means that you need to make use of this type of media without hesitation. You are probably well aware of how popular YouTube is, and how easily videos can become viral. So, come up with some great holiday content that you can present this way. Talk about your sales, your efforts, your team, and your plans, all within the holiday season frame.
THE SEO ASPECT
Of course, as we have mentioned in the beginning, the SEO aspect of the whole story remains important, no matter the fact that this is the season when you need to focus your efforts on the perfect holiday design. If you ask an expert, such as the people at GWM SEO, everyone will tell you that, no matter how great your design is, if you lose track of your SEO efforts, it will all be for naught. You want your website to remain user-friendly and appease the search engines’ rules, so that customers can find you, and feel good about browsing your website.
For example, if your website is slow, has a lot of broken links, or is structured badly and difficult to navigate, there is no web design trend that will save you from a huge bounce rate and a significant drop in search engine result pages.
During the holidays, you need to amp up your website design in order to fit the urgency and volume of holiday sales. The color red is important for drawing attention to your offers, while white space is there to highlight your products and other important items, as well to make your textual content properly legible. This is where great and bold typography plays a crucial role as well. Big headlines comprised of proper wording are another important asset for drawing attention.
Of course, you must never forget about the SEO side of your website. It needs to work flawlessly in terms of speed, structure, and navigation. It needs to provide the perfect user experience, and also make the search engines love it, so that appear high on SERPs, and drive as many people as you can.