With the world going digital, even the number of ecommerce sellers are increasing year by year. Thus, it is the high time to roll up the sleeves and face the competition. E-commerce has transformed the way people shop. People who loved traditional shopping are shifting towards online shopping as the deals and offers are more attractive.
Let’s see the stats.
According to Statistica report, in 2018, retail e-commerce sales worldwide reached up to 2842 billion US dollars and estimated e-commerce revenues for 2019 can grow up to 3453 billion US dollars. Aren’t these numbers huge? So, if you have an e-commerce website, with the right strategy and planning you can hit the bull’s eyes in 2019.
Let’s plan out a preeminent e-commerce business marketing strategies to get the best out of the year 2019.
Have a look at 5 Effective Ecommerce Marketing Strategies in 2019
1) Analyze your current position.
The first thing to do is, see where your e-commerce store stands right now.
- Analyze your competitors and see what they are doing best
- Weigh yourself with your best competitor
- Try to find out why your competitors are doing better than you
- Analyze where you are winning
- Analyze where you are losing
By knowing your strengths and weaknesses, you can start fresh with a new business strategy. Once you are done with self-analysis, you’ll have clear data for the next step.
2) Set an objective for your e-commerce business
Setting a clear goal for e-commerce business will help you reach your vision faster.
- Set a numerical target for:
- Revenue to be achieved
- Profit to be achieved
- Amount to be spent on marketing
- Amount to be spent on resources
- Amount to be spent on business expansion & innovations
- Number of people your website need to reach
- How many products you need to sell to reach the target revenue
Setting up the objectives and targets will give you a clear path ahead. So, now you’ll know what you want by end of the year 2019. Invest your funds accordingly and plan out the entire year’s spending and profit stratagem. While you are setting the goals, make sure to consider each and every factor that can go wrong. It is always better to be prepared for disasters.
Let’s go bit technical
3) Make your website easy-to-use
Your e-commerce website has to be easy to navigate. All the products that you are selling on your website should be easily accessible to your buyers. Thus, optimize your website to be user-friendly and easy to navigate.
Use eye-pleasing colors on the website but don’t use too many colors. Keep the same theme for all website pages. Every page should have a menu on top from where the users can go to another product category and plot a course through other products too. The menu should have a link to all categories that you are selling. To be more descriptive, your store menu should have access to all your product category pages and these category pages should lead to product pages from where the buyer can place an order.
4) The smart use of social media platforms
In 2019, social media marketing will give the best outcomes to your business. So learn to make the best use of it.
The right use of social media platforms can get good exposure to your brand. Brand awareness is the key to get more and more customers to your online store. Facebook and Instagram are the best platforms for direct marketing of products. Whereas, the platform like LinkedIn can be used professionally for brand awareness and making professional contacts.
Post regularly on your social media pages with attractive images showcasing your products. Interact with people who comment on your posts. Join social groups and discussions wherein e-commerce business owners are involved. This way you’ll make some good contacts with people who can help your business grow. Also, giveaways work best for increasing page likes and followers. To spread a word about your new store, run some contests and announce giveaways
5) Invest in SEO and Retargeting
When it comes to e-commerce digital marketing, SEO & Retargeting is what you should invest in.
SEO, that is Search Engine Optimization, will rank your e-commerce website organically on search engines. If online buyers can’t find your website on Google’s 1st page, you’ll never make a sale. SEO will help you get visibility on search engines.
To optimize your website for search engines, make sure you identify the right keywords for your website and make use of those keywords into your content. Add proper Titles and Meta Descriptions to your web pages with right keywords. Your website needs both on-page and off-page optimization to make it search engine friendly.
SEO is the only way which can rank you on Google. Thus, investing in SEO is a must for e-commerce websites. If you aren’t familiar with SEO, take help of the best E-commerce SEO Company to work on your website’s search engine optimization.
Now, let’s see what Retargeting is. Many times buyer checks products on your website but doesn’t place an order and leaves your online store. To bring back such lost buyers, the retargeting method can come in handy.
Retargeting is a form of online display advertisements where Ads are displayed to buyers after they leave an e-commerce website without making a purchase. Retargeting tracks your customers’ actions to see which products they have recently viewed on your website. When a buyer leaves your website, display ads of the viewed products are shown to him to get him back on your website and complete the purchase action. The product display ads attract buyers back to your website and, this time, the chances of buyer placing an order increases.
2019 will be a competitive year for the e-commerce segment. A clear-cut strategic plan can bring you closer to your vision. Follow above given 5 e-commerce marketing strategies to grow your business in 2019.
Also read: Reflecting on the Ecommerce Trends in 2019