When we look at how products and services are being sold today, we can easily tell that Ecommerce has transformed and reinvented the whole sales process. This has happened via fresh and powerful platforms which made it possible for businesses to sell what they’ve got 24/7, no matter where they are actually located. The last decade has particularly been marked by the rise of eCommerce businesses. As a result, various platforms were created, each with the purpose to satisfy the needs of a particular company and a specific customer.
What is important to understand is that competition in eCommerce is also booming. This means that you simply cannot afford to make expensive mistakes, as they will surely make your business lag behind, and eventually fade into oblivion. There is a variety of mistakes that could throw your business into a downward spiral. Therefore, it is essential that you take care of all the apparent, as well as less obvious issues that are undermining the way your company works.
In this blog post, we are going to discuss 6 expensive eCommerce mistakes that you should do your best to avoid if you don’t want your business to crash into flames.
NOT PAYING ATTENTION TO CUSTOMER FEEDBACK
The feedback that you get from your customer base in the form of reviews, comments, and other ways of them letting you know how they feel about your business is crucial. In fact, if you don’t pay attention to it, it can be devastating for your online store. There are two very important aspects when it comes to customer reviews.
First, they drive the attention and raise the expectations of prospective customers. Second, they enable you to find out what you are doing right and what you are doing wrong so that you can alter your business strategies and techniques in order to get the best possible results. Let’s say that most of your deliveries tend to arrive late. Your customers will certainly mind and point it out to you, so it’s high time that you get a better shipping provider.
FORGETTING ABOUT SHIPPING COSTS
Another thing that eCommerce stores tend to get wrong is set prices for their products but don’t first determine the shipping costs. The fact is that shipping can be quite different according to the services that you are using, the location you are shipping to, the amount of money spent on packaging, shipment insurance, and so on.
So, if you ignore these costs, your profit margins may suffer. This is really never a good thing, especially for new stores. As a result, you might be forced to boost your prices pretty soon after you have opened your store, which will surely throw away your repeat customers, and generally make people not want to buy from you. One eCommerce store that does a great job with set shipping costs is Knife & Flag.
NOT USING YOUR OWN PRODUCT DESCRIPTIONS
Yes, we know, writing content for each product page takes effort and implementation of certain practices. However, if you just copy/paste the product descriptions that come from the manufacturers, your search engine optimization will suffer greatly. It is a well-known fact that search engines look for and recognize original pieces of content, and give it a priority over those that have simply been replicated.
What this means is that your competition’s original descriptions will make their products appear before yours, and search engines will generally ignore your own product pages. Logically, this means you won’t sell nearly as much as you want.
MAKING THE CHECKOUT PROCESS HELL
If you ask anyone who knows what’s important for eCommerce websites, for example, Omnyfy multi vendor eCommerce experts, you will know how important it is to choose a platform that will enable you to have a simple checkout process. If it is way too complicated and giving your customers trouble to figure it out, they will get annoyed by it and leave, instead of purchasing what they had intended to.
After all, don’t forget that your competition is merely a click away. Customers will simply trust your business less if they have to deal with a complicated checkout form, and your conversion rate will drop significantly.
NOT VALIDATING YOUR CUSTOMER’S ADDRESS
It isn’t uncommon for the address that your customer registered to be wrong by mistake. That is why you must always make sure to validate it. If you don’t, you will send your product to the wrong place and have it returned to your warehouse. This will make the customer unsatisfied, and they will most probably ask for a refund or the product to be shipped to them again.
Not only will your brand image suffer, but you will also have to pay for reshipping on your own. This is why it is the best idea to use shipping software for address verification.
NOT USING TOP-NOTCH PRODUCT IMAGES
You must never forget the fact that, due to the fact that you are selling your products online, your customers are unable to take a product into their hands and examine it. That is why in eCommerce, top-notch product images are everything. If you use low-quality images or don’t upload enough of them, a customer will certainly have trouble deciding whether this is what they really need, and will probably look elsewhere.
The trust factor is highly dependent on great product images. You want people to be able to take a good luck at what you are selling from all sides, almost like they are checking it out in your brick-and-mortar store, so that they can make a conscious decision about buying it. If your images are good, they will not only purchase from you but also see your business as trustworthy. If you’re running an online business that is heavily relying on visuals, make use of one of the photo editors available online.
In today’s world, eCommerce has become a very common way of purchasing items, since it is much easier than traveling all the way to a brick-and-mortar store. However, if you don’t do your eCommerce right, you will ruin your opportunity to become a strong online business. Therefore, you must pay attention to these 6 expensive mistakes, and do your best to avoid them.